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After using Semrush across real projects, here’s the straight-to-the-point review: what it does well, where it struggles, who should use it, and how pricing compares.
Cancel anytime. Check official pricing on Semrush.
Pros
- Best-in-class keyword database and SERP analysis
- Strong site audit and competitive research
- Rock-solid position tracking
Cons
- Higher price than basic SEO tools
- Learning curve for beginners
Key Features
- Keyword research (volumes, difficulty, intent)
- Competitor analysis and traffic insights
- Site Audit with errors & opportunities
- Position tracking with daily updates
- Content/Topic research tools
- Backlink analytics
Pricing
Plans and pricing vary by project size and users. See official pricing and current deals →
Who should use
Semrush is ideal for businesses that rely on SEO for growth, agencies that need reliable tracking and audits, and solo founders who want competitive edge. If you only need a basic keyword finder, cheaper tools may be enough.
Alternatives
- Alternatives
- Ahrefs – stronger backlinks & link index
- SE Ranking – more affordable suite
- Ubersuggest – entry-level keyword tool
Verdict
Verdict: 4.6 / 5 — Semrush is the most complete SEO suite for keyword research, audits, and competitive insights. It’s not the cheapest, but the toolset is consistent and reliable for long-term growth.
FAQ
Is there a free trial?
Yes. Semrush offers a trial for new users (see our link above).
Is Semrush too advanced for beginners?
The UI has a learning curve, but documentation and templates help a lot.
Can I cancel anytime?
Yes. Plans are month-to-month. Check the official page for current terms.
